The Single Most Important Question You Must Ask

...again and again and again

Many people are chasing the wrong dream?  Racing up the wrong ladder.

Often they find themselves struggling to climb the metaphorical ladder only to notice its not the path they were truly seeking after all. 

You’ve noticed the sea of sameness that surrounds us. Don’t allow yourself to fall into this trap.

How do you do this?

Make sure you are crystal clear on your WHY.  
Without your why, you don’t have the anchor that will connect you to what matters most to you.  

Ask the WHY question often and more than once.  

Really dig into the answers you give yourself. Often the first response is too superficial. With each answer that bubbles up, ask again, dig just a little deeper. 
A good rule of thumb is to go at least 4/5 layers deep.  

Here’s an example for you:

1.  Why do I want to run my own business? 
“Because I get to be my own boss”

2.  Why is that important to me?  
“I want to have the freedom to spend my time the way I value most”

3.  And… Why does that matter to me?  
“Because I only live once, and the life I create must make sense to me”

4.  Why will that make me happy?  
“I made a promise to myself long ago and I intend on keeping that promise” 

5.  Why ….  Keep asking until you know you’ve hit the real answer.  

​You must notice a deep emotional maybe even physical reaction to your true reason. 

This is your anchor and is what you use to keep you moving towards your true north. It’s the place where you find strength and courage when times are hardest as you work towards achieving your goal.

For some, as you ask WHY, you may realize you are going after xyz for the “wrong” reasons.

This is the perfect time to change your trajectory. Rethink your goal and move in the direction that is in sync with your core desires and values.  

Too often we get sucked into someone else’s dream, vision, story, direction, path, call it what you will, only to realize that’s not what we truly want after all.  

Don’t spend you time, energy, and resources running in the wrong direction. 

Connecting to your WHY will not only save you energy, time, and money, it will save your life.

Your life is made up of connected moments and experiences each one building on the others. Your WHY is your north star and it will remind you at every intersection what matters most to you. It will add clarity and purpose to all your decisions and ventures.  

Your path, your vision, your goals, your dreams are uniquely yours. 

Are you willing to find your own voice?  Connect to your WHY.  

If you have questions, please post a comment or send me an email. I'd love to help.

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